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How to choose the right digital marketing KPIs ? There are a large number of KPIs and the job of the marketing professional is to find the most efficient one for each marketing action. To achieve this, the following actions are carried outDefine the objectives of the marketing strategy.Identify the most relevant metrics.Prioritize the quality and specificity of digital marketing metrics over quantity.Study the context and niche to use .
KPIs related to your industry and your businessUse specific measurement Mailing Data Pro tools for each chosen KPI.Choose KPIs that meet SMART criteria .kpi de marketing digital digital marketing KPIs (essential )In the field of digital marketing, there are several KPIs that are considered especially important and are widely used.to take , such as purchases, registrations, downloads, or requests for information. Measuring conversions allows you to directly evaluate the impact of your marketing efforts on generating concrete results.
Google advertisers who optimize their campaigns based on the value of each conversion rather than the cost see an average conversion value increase of %.Web TrafficThis KPI shows the number of visitors that come to your website . You can analyze total traffic and also break it down by acquisition sources, such as organic search, referral traffic, paid advertising, or social media. This digital marketing indicator is essential to evaluate the effectiveness of your visitor attraction strategies.
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