Capture someone attention from the onset

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Talk about personalization. (Click to see the whole thing.) Beyond ABM landing pages like this, Mark, Jendi, and the team have been exploring other ways to get in front of prospects and tell the Procurify story, like with video ads on YouTube. Mark Huvenaars, Procurify Video ads help us tell the Procurify story before people even know that they need a procurement solution. We can send them through to an educational landing page [from the CTA] and seed that intent.

Additionally, these ads really help us build our Fax Lists  remarketing lists. So, not only do we—after they click through to one of our customized Unbounce landing pages, we can serve them up remarketing ads that speak to the video campaign itself. SaaS Landing Page Example - Procurify (Video Ad) An example of the sort of landing page Procurify might use in their video advertising. (Click to see the whole thing.) The Results: 38% ABM Demo Rate & Way Lower CPC on Paid Traffic Between the video boxes and other direct outreach and email follow-ups, Procurify’s pilot ABM campaign had an overall demo rate of 38%.

And since the marketing team can now build personalized landing pages in a jiffy, they can test and optimize their ideas a whole lot faster. Here’s Mark’s big takeaway from that first ABM experience: Mark Huvenaars, Procurify In addition to connecting with more than a third of target companies, we continue to see the viral impacts of people sharing these video boxes on social media. It was an exciting, unique way to kind of cut through the B2B clutter.