What are we going to focus on? In this orde

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But this does not mean that we cannot tag our links. We can still do it, in a completely discreet way, that only we will see, by creating a custom Analytics channel. In this new channel we must integrate all the incoming links that we have obtained in our campaign, and thus we will be able to analyze the traffic from the campaign independently of the rest of the site's traffic. What link building metrics should be taken into account within Analytics? If we have already isolated the traffic of our campaign, now all that remains is to analyze it.

sales, objectives achieved, user behavior metrics, traffic. Sales : if our website is an online store, we must write Chinese American Phone Number List  down the number of transactions achieved directly through each link, and the total value of those sales. Additionally, we must put this value with the total number of sessions or users that have arrived through the link, with the Revenue per session metric or better yet, Revenue per user. If you want to know more about this metric and why it is one of the most important for an ecommerce, I recommend reading this post .



Objectives : If we are not an ecommerce , we will also have a quantifiable objective within our site, such as requesting a quote or simply filling out a contact questionnaire. If we are ecommerce, an objective that we can also measure is adding products to the cart or reaching the checkout page (all these actions are already recorded by default with enhanced ecommerce). Behavioral metrics : although it will not directly increase our income or be reflected in our objectives, it is important to measure the “quality” of the traffic achieved with the campaign. For example, do you have a lower or higher bounce rate than the site average? Do they see more pages per session than average? What is the duration of the sessions? Traffic : Finally, we will measure the total traffic achieved by each link.