At the same time, website visitors are becoming

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One of the most powerful and at the same time most underestimated tools is storytelling. The term initially sounds like “storytelling”, but there is a whole system of rules behind it. If you use these correctly, you can increase its external impact enormously. Today I'll tell you a little story about storytelling.  How did I get into storytelling? Although I (as you know) think content marketing is a very good technique for online marketing, I have been asking myself for a long time: “Isn't there more? How can I get even better here?” Unfortunately, for a long time I found nothing except small tips and tricks and an approach to increasing the quality of contributions.


At the SMX three years ago I heard Julius van de Laar as a keynote speaker and learned India Car Owner Phone Number List something about storytelling for the first time (only in passing). I was incredibly fascinated by this keynote at the time, so I decided to take a closer look at the topic of storytelling. And here I found what I was looking for! The following is currently happening in content marketing: More and more webmasters are creating better and better content.  less and less interested in this content and are now “spoiled”. Let's take a look at the SEO blog section: three years ago it was almost extinct.




Hardly anyone in Germany published new content. There are now more and more good, new blogs with better content than ever before. At the same time, many webmasters have less and less time to read this good content. Mark Schaefer spoke about “content shock” for the first time in 2014 . Even if it still lies in the future: How do you get out of this misery? Through extremely good, new marketing concepts that take place in the niche. One of them is storytelling. After reading Petra Sammer 's book , a lot of things became clearer to me.