SEO Copywriting and intercept

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Getting a large number of visits from navigational searches means ensuring a large amount of sales and customers, because when users do them, they already have the intention of purchasing something from that site or that brand. Search for key offspring Naturally, to do users' search intentions , it is necessary to use specific keywords within our texts. I'm not talking about inserting your keys into every page of your site until you drop.

This technique was effective until 10 years ago or more. It's Phone Number List Keyword Stuffing and it no longer works, in fact, it has the opposite effect. The keys should be inserted naturally along the text and in the titles. But before doing so it is essential to find these keys . To find them, first try to put yourself in people's shoes and imagine what they would write on Google when they need a product or service that your company also provides.



Write them down on a piece of paper. Then use some online tools to find new ideas. I suggest “ Answer the Public ”, simple and powerful, as well as free for a certain number of searches. Now that you have your set of keywords, identify (simply by looking at the Google SERP) the type of searches they trigger (informational? transactional? commercial? navigational?) and divide them into groups.