The thematic tiles depict the topic worlds of the career

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Regular blog posts not only ensure increased visibility (both within the industry and in Google search results), but also reputation. In addition to a constantly growing readership, you can also passively (without placing job advertisements) attract the attention of new talent and recruit employees. Because the thought that always resonates with a project like this is: “I would like to immortalize myself on the blog!” The Daimler Blog: Questions & Answers Daimler already demonstrated this in 2007: the automobile manufacturer's blog not only provides insights into life within the group, but also promotes dialogue with a broad readership.


In this way, Daimler is able to give even niche topics that would not have found their way Special Data into the media world a higher priority and to give every employee who wants to contribute editorially a voice. Daimler blog A few years ago, Daimler recognized what a well-thought-out blog was good for. The hundreds of articles from a wide variety of specialist areas prove that the blog focuses less on strategic or technical topics and rather focuses on the areas of “Entry & Career” as well as “Employees & Society”. In addition, Daimler also uses video content for certain career topics (here: gastronomy), for example in the form of embedded 60-second videos. Many might now cry out and condescendingly describe the format as an “image video”.




No question, that's certainly it, but let's be honest: That's exactly what I want to see as a potential applicant! As a long-time cook or head chef, I want to know: How does the in-house canteen work? Does the employer value fresh products? What dishes are on the menu? Are the processes well structured? Daimler manages to answer all of these questions within 60 seconds. All you can say is: Chapeau! The Allianz career blog: Interviews & philosophy On the Allianz career blog you can discover almost all facets of the insurer's working world and at the same time further educate yourself as an applicant. The principle of “killing two birds with one stone” is practiced here. The topics on the blog are diverse and the reader not only gets simple “application tips” but also gets interesting “insights into the executive offices”. Allianz career blog or the working world of Allianz.