You should also make sure that there are no

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Pages without title tags (empty). These issues can be identified in the site audit report and can be addressed by updating and improving the title tags of the relevant pages. 28. Find and correct duplicate meta descriptions and pages without meta descriptions Meta descriptions haven't been used as a direct ranking factor for years, but they are usually found below the title on the search results screen. It helps users decide to click on your website instead of another website, which has both a positive and negative impact on organic CTR. If you don't have a meta description, Google will display some of the page's content in search results. However, this also includes navigation text and other elements, so it probably won't grab the user's attention. If you have duplicate meta descriptions, try displaying unique descriptions that encourage clicks. 29. Discover and fix multiple H1 tag placements H1 tags serve as the main headings for your content and should only be used once per page. Site audit reports identify pages with multiple H1 tags.

Based on this report, you should make adjustments so that each page has only one H1 tag. The reason why there are multiple H1 tags is that in addition to the main heading of the page, there are Belgium Phone Number Data many cases where the logo is also set as H1. Also, the H1 tag should include your main target keyword. Make sure you're tagging the correct content. 30. Improve title tags, meta tags, and page content If your page titles and meta tags aren't optimized, you're missing out on rankings for not only your main keyword, but also related keywords. Check your performance reports in Google Search Console and look for pages that get a lot of impressions but have a low number of clicks and low rankings.



This means that Google recognizes these pages as having some relevance to the query in question. However, it also means that you are neglecting to include and optimize these keywords in your content and tags. By taking these into account and re-optimizing the relevant pages, you can expect to increase the number of clicks and rankings. 31. Content Audit and Removal For some time now, SEOs have been reaping the benefits of scrutinizing content. This means removing content that doesn't rank, doesn't add value, and shouldn't be on your site. The amount of time spent auditing content and removing thin, duplicate, and poor quality content is probably underestimated.