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ASO stands for App Store Optimization and consists of optimizing various elements of mobile applications to improve their positioning within the Stores. Most mobile app developers do not take positioning into account and upload the app on the store without doing anything else. In this post we give you some factors to take into account to position the apps within the desired niche.
Title, description and keywords are also optimized here
The title and description are the first things users will read about the app. Here the keywords that will help position the app in the application store search engine should begin to appear.
It is important to have both the title Mexico Mobile Number List and description translated into several languages.
In the App Store there is a field to indicate keywords relevant to the application. This possibility does not exist in the Google Play Store.
Categories
The Apple App Store allows you to indicate categories ( in the case of games), while Google Play only allows you to choose.
Resources and images
Show screenshots, images and anything that provides extra information about your app.
Downloads and uninstalls
Numbers of downloads and uninstalls are key factors of popularity. The more downloads the app has, the higher the rankings in the application stores. We enter into the popularity factors. If a lot of people download your app, it will rise in the rankings. And it will rise even faster, the more people use it frequently.
Another factor linked to downloads is speed. The more downloads of the app are made in a period of time, the better positioned it will be in the rankings.
Uninstallations are understood as user dissatisfaction with the application . Therefore, even if a mobile application has thousands of downloads, the number of times it has been uninstalled will influence its positioning.
Reviews
Another factor that measures user satisfaction is ratings and reviews . The more positive votes, the better.
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發表於 2024-3-3 12:24:41