This can have an impact on your work

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Google has gotten smarter about search intent Page Speed ​​has (again) become more important for your SEO Google My Business - Local SEO 3 things you need to know about SEO right now | Learn more about SEO Google has gotten smarter about search intent In addition to Google's ever-growing intelligent algorithms, the search engine will now also learn about users' search intent. Google calls the algorithm BERT (Bidirectional Encoder Representations from Transformers) and it has to guess what it is that people actually need when they do a search.

with SEO if the word or words your website is optimized WhatsApp Number List for do not match the search intent that users most often have when they search on Google. An example could be a bicycle dealer who only sells new bicycles, but has SEO-optimized his website for the search "used bicycles", in order to persuade potential customers to instead buy a new bicycle for the same price but with less maintenance. With the new boy in the class, BERT, this bike dealer will be more likely to be ignored by Google since his site does not match the user's search intent.




However, it is important to point out that this new algorithm does not penalize pages that are irrelevant to the search intent. Page Speed ​​has (again) become more important for your SEO This time, Google calls it Core Web Vitals and it consists of 3 "new" ranking factors, which all point in the direction that the search engines want fast and stable websites. The 3 factors consist of Loading, Interactivity and Visual Stability, which can be summarized as; how fast the page loads, how early the page becomes interactive and how stable the page is while it is loading.