This will allow followers to

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Story Highlight promoting your products or services.take an action, such as visiting a website or making a purchase, after looking at ads on the platform. Whether or not active Instagram users have engaged with your business before, if they’re browsing your profile and see a highlight dedicated to “Products,” they might be more likely to click through the content included in your highlight versus scrolling through your entire feed. Your highlight will be an easier and faster way to find information about your offerings, and you can direct customers to your website, to sign up for a newsletter, or, ideally, to make a purchase via Instagram.
  
By tagging products in your highlights with the Instagram Stories stickers interactive elements wedding photo editing service hat you can add to engage with your followers , you can showcase your products more creatively and in less direct or salesy ways. Let’s take a look at how Letterfolk, a home decor company that offers unique paper goods and gifts, showcases its products. Instagram Highlights - letterfolk instagram profile Letterfolk organizes its Instagram Story Highlights to showcase different products they offer—tile mats, calendars, ABC prints, and more. This allows users to find more information about the specific products they’re interested in.



This is a good way to make separate product highlights focused on seasonal collections, new releases, product promotions, and more. Using a similar approach, depending on how many products your business offers, you might combine all product-related stories into a single album. A great way to include a CTA in these stories is to use the “See More” link, engaging with your followers and directing them to find more exciting information about your offerings on your website. Instagram Highlights - example of an instagram story highlight Letterfolk uses the “See More” link on their “New” Highlight.