What values can content provide to recipients? These will be: Education substantive information on a given topic guides thanks to which the recipient can expand their knowledge and acquire new skills. Inspirations ideas DIY content motivating you to take specific actions fulfill your dreams change habits. Entertainment humorous content quizzes games puzzles memes. Information about products and services descriptions of products and services: parameters advantages benefits from purchase.
Practical advice instructions tips on how to fix something how to solve a given problem what to do in a given situation. Recommendations rankings of products and services tips on how to choose the right product. It also includes recommendations from customers photo retouching and opinions about the quality of the company's services. Social responsibility (CSR Corporate Social Responsibility) ecology care for the environment social problems ethics safety etc.
Such content shows that social and environmental interests are important to the company. Activities in content marketing content marketing Poland what you will gain from content marketing Content marketing content that has value for users Content marketing examples Content marketing is different types of content. These include: articles social media posts but also infographics and webinars. Blog articles guides case studies a source of information for users but also support in the positioning process.