Required to implement the project

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There is a belief that providing it only serves to estimate how much the agency will earn from the client. This is wrong thinking! Knowing this amount allows the agency to select appropriate tools to achieve the set goals and estimate the initial results of paid campaigns. Moreover, it also allows you to honestly answer whether it is sufficient to achieve the set goals. Marketing budget Similarly to the previous point.

Providing the overall marketing budget for cooperation with the agency is a good practice. Both parties know the framework within which we operate and thanks to this we can select optimal tools to achieve the assumed goals. Purpose C Level Contact List of activities as a key element of the brief! The most important point is to define the specific purpose for which we come to the agency. It is not "social media support", "lead campaign.



Increased sales in the store" or "Facebook posts". The goal that the company wants to achieve should be precise and well described . There is a hidden purpose behind the previous concepts, but the agency shouldn't have to guess what it is. The agency's task is to achieve set goals or solve a specific problem. So, if we want to reach a new group of customers using social media, let's write it this way! If we want this goal to have some framework.