Marketing tools – how to support e-commerce?

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There are hundreds or even thousands of solutions that can support your e-commerce activities. Some of them make it easier to reach recipients, others support efficient customer service, and still others improve the visibility of the website on the Internet. Which online marketing tools are worth using? The power of e-commerce Do you need marketing support in the online space? What are internet marketing tools? Marketing tools for positioning Marketing tools for monitoring the Internet Other tools helpful in e-commerce The power of e-commerce Marketing tools are constantly evolving. Online sales are currently one of the most dynamically developing business branches.

More and more consumers prefer online shopping. From the study "E-commerce in Poland. Gemius for e-Commerce Polska” conducted in 2021 shows that the percentage of Poles shopping online increased by as much as 4 percentage points compared to the previous study, which took place a year earlier. The report states that as many as 77% of all Internet users have made online Australia Phone Number List at least once. Interestingly, the popularity of e-commerce was strongly influenced by the COVID-19 pandemic. Due to the lockdown, as many as 30% of respondents started buying more products online, and 33% shop online more often. Moreover, 13% declare that the Internet has become their primary channel of choice when making purchasing decisions.

Even though the pandemic is coming to an end, many people are still willing to buy online. Why? Because online shopping is a convenient option. Consumers may browse through numerous sites before making a purchase decision. They can choose from many products and quickly make payments in various ways - all without leaving home. There is huge potential in today's e-commerce market, which entrepreneurs are eager to use when creating new online stores. However, as new stores are created, competition increases. Only those who know how to effectively reach customers have a chance of survival. Specialized internet marketing tools provide excellent support in e-commerce. What are they and which of them are worth using.