Promotion addressed directly

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Inbound marketing gained momentum after the start of the Internet era, becoming more and more effective and used, along with the digitization of companies and their presence in the online environment. Outbound marketing was extremely popular before the Internet era, when target audiences responded to offline marketing techniques. Advantages of inbound marketing Advantages of outbound marketing Promotion addressed directly to the target audience, present online Targeting people who are not present online Customer focused attention Attention focused on increasing the notoriety of products/services Data and information easy to collect and analyze Addressing a very large number of consumers (example: TV spot during the Champions League final).

Lower costs compared to outbound marketing Attracting non-tech-savvy second- and third-age customers Reaching a large, global audience through social media Effective for local market or shopping center advertising campaigns Analyzing consumer behavior and adapting Hong Kong Phone Number Data sales strategies according to consumer expectations Brand growth through means not possible through inbound marketing How do you choose the right strategy for your business? Test as many methods as you can from both marketing strategies, then focus on the one that has the best results. It is advisable to understand the customer segment to which you are addressing and to know exactly what is the financial strength of your business, so that you can determine what are the strategies that your business allows. If you constantly measure results, constantly improve strategies and adapt them to economic conditions and changes in the market.



You will definitely be successful. How do you prepare an inbound marketing strategy? To get results, you need a plan that includes the following inbound marketing techniques: Determine the target audience (buyer persona) Using market segmentation strategies, determine who your target audience is; create the profile of the ideal customer. Establish marketing triggers Identify what needs and problems your customers want to solve and how your products or services can help them; determine what are the factors that will make them turn to your products/services. Determine the keywords An analysis of the most searched words or phrases will help you create quality content according to your target audience.