Is the content mass produced by or outsourced

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What is quality content? Quality content comprehensively answers questions, solves problems or otherwise satisfies the group of people Avinash Kaushik would call your “largest addressable qualified audience,” in his See/Think/Do/Care model. Other attributes of quality content: Accurate (i.e., trustworthy) Easy to consume Educational Entertaining Helpful Informative Inspiring Optimized Original Shareable Useful Not every piece of content will have all of these attributes. But great content should incorporate as many of these attributes as possible.

Google has also provided insights into DB to Data it considers quality content in Creating helpful, reliable, people-first content. It provides specific questions you should ask yourself when self-assessing the quality of your content: Does the content provide original information, reporting, research, or analysis? Does the content provide a substantial, complete, or comprehensive description of the topic? Does the content provide insightful analysis or interesting information that is beyond the obvious? If the content draws on other sources, does it avoid simply copying or rewriting those sources, and instead provide substantial additional value and originality?



Does the main heading or page title provide a descriptive, helpful summary of the content? Does the main heading or page title avoid exaggerating or being shocking in nature? Is this the sort of page you’d want to bookmark, share with a friend, or recommend? Would you expect to see this content in or referenced by a printed magazine, encyclopedia, or book? Does the content provide substantial value when compared to other pages in search results? Does the content have any spelling or stylistic issues? Is the content produced well, or does it appear sloppy or hastily produced?  to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care? Also, you should be familiar with E-E-A-T and have read Google’s Search Quality Rater Guidelines PDF. Dig deeper: What is quality content.