What does a product owner do: advantages and disadvantages

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There are several key positions in the development team. One of them is the product owner . The specialist is fully immersed in the product, knows its features, the target audience and its needs, sees in advance what result needs to be achieved, understands how to direct the team to achieve the set goals.

Many people confuse the product owner profession with the product manager, but these are completely different positions. The product manager is, first and foremost, the project manager, he sets tasks and checks their readiness, controls all processes. The product owner works closely with the product itself, he does not manage the developers, but directs them and adjusts tasks, selecting flexible methods.

What does a product owner do?
The specialist performs some of the duties social media marketing service of a manager, director and marketer. He actively participates in the creation of the product and is responsible for the result at all stages:

for the value of the final product,
for setting goals to achieve results,
for a common understanding, so that each specialist strives for the same goal.
Main responsibilities:
Planning . Clearly understands what the final product should be.

Benefit . Analyzes the target audience, evaluates to what extent the product can meet their needs.

Development . Discusses work with the team, listens to ideas, evaluates them and includes them in the task plan.

Priorities . Determines the order of tasks. Understands what needs to be done first and what can be improved later. Creates a sprint and monitors the progress of work.

Creation process . Checks the results at the end of each sprint, and if any bugs are found, comes up with ways to fix them.

Understanding : Ensures that communication within the team is established, developers can easily exchange ideas and discuss solutions to problems.

The product owner can be a specialist from the team of performers, an employee of the customer company, or an outsider hired specifically for the project. A professional must be able to conduct market, product, and trend research, analyze data and make decisions, form and test hypotheses, and work closely with the team.