The document must contain this key information

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The content of a briefing may, many times, be clear to the person who wrote it editor, client, but not to the writers, and the reality of the business is that the proposed objective of Content Marketing strategies involves, worth the redundancy, the content. In today's post we will talk a little about how to best extract information from briefings and what an ideal briefing model looks like. But before: What is a briefing? Briefing is a very important tool for digital marketing , especially for content marketing . Without a doubt, it is a key resource for the company to have good communication with its customers.


Thus, the briefing allows people to access information that the interlocutor USA WhatsApp Number Data wants to transmit objectively and clearly. The main objective of this marketing resource is to understand the difficulties faced by customers at a given moment and to perceive the customer's perspective on the services or products that the company offers. The document contains data that the client delivers to the marketing professionals involved in carrying out the campaign. Based on this information, the marketing agency will be able to develop the work in accordance with the objectives and expetions of the clients. Now that you know what a briefing is and that this document requires the agency to request information from the client, you probably have some questions.





You may even wonder about the general data that must be included in the document for it to have quality: Business objectives; client objectives; details about the product or service offered by the client; sector where the client operates; consumer profile; panorama actual. It is important that you know that a quality briefing is not extensive. The document must contain this key information and must exclude any data that does not collaborate with the planning and implementation of the marketing strategy. Plantilla the letter Leave your email and receive it for free! The importance of briefings Editors, clients and writers alike know that a well-written and complete briefing is half the way to a successful project.