Your Holiday PR Strategy

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You can create such a group at least when configuring the ad set (click on "Create an audience", then "Similar audience", and then indicate the source on the basis of which the algorithms will look for similar users). You can create a look-a-like group for any of your custom groups. You also need to indicate how large and how similar the group should be by selecting a percentage (where 1% is the most matched and least.

Numerous group, and 10% is the broadest). I don't recommend exceeding 5%, as the accuracy is then low. The optimal amount is 1-3% (depending on the size of the primary group). Remember that for a similar audience to be effective, it must be phone number list created on the basis of a good (converting!) source group. It is also worth excluding the source group from the look-a-like group (it happens that they partially overlap) so as not to send.



The message to the same people over and over again. Facebook advertising audience groups Are you making this common mistake? One of the most common errors I encounter in the audience settings is the belief that the group is set as in the screenshot: Facebook advertising audience groups It includes people interested in yoga, meditation and pilates. Theoretically, the algorithms will optimize the display of ad.