Amost popular options below Horizontal scrolling This scrolling pattern allows the user to scroll left and right to reveal content from the sides of the window or container instead of up and down which is a more traditional orientation. Infinite scroll With this type of long scrolling content continually loads once a user reaches the bottom of the page. Pinterest is one of if not the most wellknown sites for using this scrolling pattern. Parallax scrolling This an illusion of depth. Basically some elements are either fixed in place or set to scroll slower while other elements on the page scroll normally. This makes it look like some elements are moving in front of others which simulates 3D movement.
Heres an example of dynamic scrolling on a portfolio site Parallax scrolling effect on portfolio site makes the user feel like theyre scrolling through a camera reel Image Source 3. Leverage hover animations. Another Digital Marketing Service type of animation that can delight your visitors is hover animations. When a user hovers over an animated element like a button for example it can change color grow shrink rotate and more depending on how you coded it. Like loading animations hover animations are enjoyable for the visitor and assure them that your site is working. Heres a great example.
K
A hover animation that makes the primary CTA more clickable. interactivewebsites8 Image Source 4. Incorporate video. Since many users are more likely to play share and otherwise interact with videos than text incorporating videos is an easy and effective way to make your website interactive. It can also help boost conversions. In fact 83 of video marketers say video has helped them generate leads. Taking interactive web design to a whole new level Nikolaj Juhlsen used video to literally show visitors how it feels to take a ride. interactivewebsites13 Image Source 5. Add carousels. A carousel or carousel slider is a slideshow for presenting a series of content. When done right a carousel slider.