What is merchandising? 10 effective strategies
Merchandising is a marketing technique used to present and promote products in a commercial space, whether a physical or online store. The main objective of merchandising is to attract customer attention to products and increase sales. “Merchandising is the set of activities carried out at the retail level with the AIDA objective” -Philip Kotlerfather of marketing. The word merchandising comes from the union of two terms in English: "merchandise" which means merchandise and "dispensing" which means to dispense or distribute. Therefore, merchandising refers to the distribution and presentation of merchandise for sale. The merchandising technique is used in a variety of contexts, from retail stores to exhibitions and events. In a retail store, merchandising is used to present products in an attractive way, with the goal of getting customers to buy them. This is known as visual merchandising. Visual Merchandising In general terms, visual merchandising is responsible for displaying products at the point of sale strategically, seeking to intensify customer attraction.
However, it is important to emphasize that this does not occur randomly, but that a marketing strategy must be addressed or devised that goes hand in hand with the cornerstone of the brand in question. That is, visual merchandising happens when the displayed product is visualized and an appearance of the brand is created, which is directly associated with its Branding. It is important to Europe Mobile Number List emphasize that visual not only applies to retail stores, but to the entire merchandising strategy in general and that it influences the customer's purchasing decision. Therefore, the functions of the visual lie in enhancing the user or customer experience and helping to increase sales. Starting on the outside of the store, to later enter the interiors, taking into account elements such as corridors, display cases, product rotation, displays and even lighting. All these factors mentioned above have to have visual harmony. Both in the physical store and in the other channels you decide to use. Keeping in mind that Merchandising goes hand in hand with the marketing area, studying amaster's degree in marketingYou will be able to merge both knowledges and reach the professional elite.
http://www.europedata.co.uk/wp-content/uploads/2024/03/Eroup-Phone-Number-List.jpg
Types of merchandising It is important to mention that although visual merchandising is of utmost importance, there are also other types of elements that can enhance the products and their display. Such as: Management or strategic merchandising Management or strategic merchandising is the way in which products are organized under prior planning, seeking to maximize the efficiency of each of the elements that build the overall objective. However, this strategic management is made up of several elements: Linear analysis: point at which the presentation of the products and their visual elements segmented according to their category, distribution, size, among other factors to take into account, is derived. Quantitative study of the market: this study lies in the macro and seeks to use the information in its favor, taking into account aspects such as those who make the purchases, visitors who arrive and analysis of the competition. Promotion of the establishment or point of sale: any type of elements such as posters, screens or displays that can promote the promotion of products are taken into account here. Omnichannel merchandising Omnichannel is understood as a set of marketing strategies that maximize the use of all communication channels to which you have access. As far as omnichannel merchandising is concerned, it can be defined as a unique and remarkable experience referring to all possible contacts with the brand. If you want to obtain free information about the marketing area, visit thismarketing book.
頁:
[1]