The feeling of disappointment is generated
One of the basic principles of the Inbound Marketing philosophy is to humanize the relationship with clients , establish a relationship of trust with them, and although the previous example is only a broad similarity, it must be taken into account when to create the buyer personas of your business. Remember that if you are empathetic and offer appropriate guidelines based on what you know, it is very possible that that friend will call you again and not only to ask for advice again, but to share a good time with you out of simple gratitude. The same thing happens with satisfied customers, they are the growth fuel for your company and not only because they continue purchasing your products or services but because, out of gratitude and trust, they will recommend your brand within their closest network of contacts.Definition of Buyer Persona And, according to HubSpot , the main Inbound Marketing platform A Complete List Of Unit Mobile Number List worldwide, the definition of a buyer persona is none other than a semifictional representation of your ideal clients. It helps us define who the audience we are targeting is with the aim of attracting them and converting them into customers and above all, it helps us humanize and understand our target audience in greater detail. Buyer Personas are essential to know our audience If we do not segment appropriately and do not know the needs of our buyer personas, we can make the terrible mistake of disappointing the customer . when a customer, who has certain expectations of a product or service, experiences dissatisfaction after purchasing it .
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The direct consequence of this failure to meet expectations can be unsubscribing from a service, stopping purchasing a product or never being a customer of a certain company again. Negative buyer people From the above the question could arise, is it also necessary to create negative buyer personas? Determine who we should NOT offer our product or service to? The answer is a resounding yes. On the one hand, our time is very valuable and it does not make much sense to spend it on potential clients with whom we are not going to generate engagement. On the other hand, we must not forget the economic part of our marketing strategy , we have to stick to a budget and try to optimize the results, therefore, we must discard those potential clients that do not bring us profitability.
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